Heeding V1.2: buying sustainable fuel gets simpler

Why sourcing sustainable fuel is still so complex

Buying HVO, B100 or SAF still often feels like an obstacle course. Buyers have to contact several distributors by phone or email, compare non-standardised quotes, and wait days for a firm price.

This fragmentation affects road fleets as much as shipping companies, airlines and rail operators. Every tender takes time, every recurring order has to be renegotiated, and tracking supporting documents adds further administrative load.

Distributors, for their part, struggle to reach the right buyers and to handle one-off requests efficiently. The result is a market still run on manual processes despite growing industrial and regulatory pressure.

Heeding V1.2: four new features to simplify purchasing

This new version was built directly from feedback shared by buyers, distributors and energy professionals who use Heeding every day. Four major features address the pain points raised most often.

• A better experience: a smoother, more intuitive interface for finding and buying fuel in just a few clicks.
• Buy now, pay later: depending on your credit score assessed with Creditsafe, access deferred payment options.
• Recurring orders: schedule your regular needs and automate replenishment.
• Requests for quotes: for large volumes, post your requirement on Heeding, put several distributors in competition and compare their offers.

These four pillars are not cosmetic add-ons: each one addresses a concrete blocker identified in the field, from cash-flow financing to managing recurring volumes.

What does this change for professionals?

Saving time on every purchase

By centralising offers from multiple producers and distributors on a single platform, Heeding removes the back-and-forth phone calls and emails. Buyers compare, select and order without juggling multiple contacts.

Controlling costs and securing volumes

Deferred payment eases pressure on cash flow, while RFQs put distributors in competition to secure better terms on large volumes. Recurring orders, meanwhile, secure supply without having to renegotiate every time.

From a single entry point, buyers compare, order and secure their sustainable fuel volumes.

How Heeding supports this approach

V1.2 is only one step. Heeding will keep evolving based on feedback from the field, with the ongoing goal of making low-carbon fuel purchasing simpler, faster and more efficient.

Key takeaways

Heeding V1.2 directly addresses the challenges faced by sustainable fuel buyers and distributors: a redesigned interface, deferred payment, recurring orders and RFQs. These are concrete levers to save time, control costs and secure volumes.