End-to-end traceability
Track every batch from feedstock to tank, with a verifiable Proof of Sustainability.
AI-POWERED SUSTAINABLE-ENERGY PLATFORM
Simple.Profitable.Sustainable.
Buyers, producers, and feedstock suppliers connected on a single platform to simplify sustainable fuel sourcing, ensure traceability, and automate compliance.
TRUSTED BY INDUSTRY
Partnered with leading companies
FLASH DIAGNOSTIC
Evaluate your fuel strategy in 2 minutes
Get a clear estimate of your savings and emissions reduction with no commitment.
+100 partners trust us
Compare, secure and optimize your energy supplies.
For all first orders placed before 10/31/2026
THE AI-POWERED PLATFORM
Our Platform
to compare, source, and track your sustainable energy flows.
Smart matching
Compare verified offers by price, lead time, certification and carbon impact.
Automated pricing & tax
TICPE and VAT computed automatically by your use, product and location.
Automated compliance
The regulatory paperwork — FuelEU, ReFuelEU, RED III, TIRUERT — generated for you.
Engine-safety check
Every order checked for engine compatibility and safety thresholds before you buy.
Measured emissions
Well-to-Wheel CO₂ savings, calculated and export-ready for your reports.
We Offer Sustainability as a Service
We offer more than the simplicity of sustainable fuel supply.
Three ways to order
Buy the way that suits you — every lane compliant and traced.
Spot
One-off purchase — price locked at checkout, delivered in 2–7 days.
Recurring
Volume commitments with market-indexed pricing.
Tender
Sealed bids, ranked by landed cost and CO₂ saved.
Our platform adapts to your needs.
Maritime, road or air transport?
Heeding adapts to your operational constraints to maximize your performance and accelerate your energy transition.
Pilot your fuels with ease
- Easily compare the most cost-effective fuels
- Secure your supply and avoid shortages
- Receive complete documentation to stay compliant
Learn more
Do you produce, distribute or support the chain?
Reach qualified demand and grow your sales.
JOIN OUR MISSION:
accelerate the decarbonization of transport.
Every decision counts. Together, let's cut emissions for a more sustainable future.
CO₂
Our 2050 target
1 Bn tof CO₂ to avoid, together
1 Bn t
of CO₂ to avoid by 2050 — our target
24/7
access to the sustainable-fuels market
100%
dedicated to climate action
Carriers, shippers, management: why do they choose Heeding?
Simplicity
Manage your fuels without complexity
80%
time saved on management
Reliability
Remain compliant with complete peace of mind.
100%
traceability of your energy
Competitiveness
Improve your market position
15%
competitive advantage
“Thanks for creating this platform! You never know who sells HVO, it almost seems like it's being kept a secret. With Heeding, it’s super quick and easy. Plus, you no longer have to worry about the price or the product's traceability.”
“We were looking for a way to gradually transition to more sustainable fuels, but it was quite difficult to find the right suppliers and, above all, to compare their offers. Now, we finally have a clear picture of what’s available, where, and at what price.”
“We thought switching to HVO would be complicated to implement at our job sites. In the end, it went really quickly, and we were able to decarbonize right away without changing a thing.”
“I used to spend two hours a day on the phone negotiating HVO prices; I had to call several suppliers and compare the information myself. Now, it’s much easier to see the offers, volumes, and traceability details all in one place.”
“For us, the main benefit is being able to use the platform whenever we need it for our requests for proposals, without having to change our entire way of working.”
“I thought we absolutely had to switch to electric vehicles to decarbonize our fleet. I took the Flash Diagnostic test partly out of curiosity, and in two minutes, I received recommendations tailored to our business. I was then able to order the solution that was right for us directly through the platform.”
FAQ
Questions, answered
What is Heeding?
Heeding is an AI-powered platform that makes sustainable fuel simple to source, compliant and traceable — connecting buyers, sellers, feedstock suppliers and partners across six sectors.
Is Heeding a fuel broker?
No. Heeding is the digital platform buyers and sellers transact on — we don't take ownership of fuel; we make sourcing, compliance and traceability automatic.
How does Heeding handle compliance?
Compliance is built into every order: the platform automates EU and French regulations (FuelEU, ReFuelEU, RED III, TIRUERT…) and delivers a verifiable Proof of Sustainability.
Which fuels can I source?
XTL, B100, SAF, bioLNG, biomethane/BioGNV, hydrogen, methanol and more — matched to your sector, engine compatibility and compliance needs.
Compare, secure and optimize your energy procurement — compliance and traceability built into every order.