Digital Solution to buy Sustainable Fuel / Bio Fuel for plane, jet, truck, car, industry, ship, cruise.

Decarbonization Isn’t a Trend — It’s Our Mission

Heeding was founded to bridge the gap between clean fuel suppliers and high-demand industries. Backed by data, driven by sustainability, and built by innovators, our platform accelerates the transition to a net-zero economy.

Our Founders’ 20-Year Journey

With decades-long experience in Aviation, Maritime, Industry and High-Technologies, Our founders saw the urgent need for transparent, sustainable fuel sourcing. Their journey through industry challenges inspired Heeding — a platform built to connect businesses with certified low-carbon fuel suppliers and drive real climate impact.

Our Mission

We aim to fast-track the global transition to low-carbon energy. By enabling seamless access to certified sustainable fuels, we break adoption barriers. Our mission is rooted in action, scalability, and impact.

Carbon credit certificate. Heeding helps to reduce CO2 emission

Our Vision

We envision a world powered by clean energy and bold collaboration. By 2050, our goal is to reduce one billion tons of CO₂ through innovation. Heeding leads the way with technology that transforms ambition into results.

Cutdown carbon and move to Net-zero emissions.

Our Goal

We help our customers to cut emissions by at least 70% with confidence. Our platform delivers reliable access to sustainable fuels and compliance tools. We turn climate strategies into measurable, lasting outcomes.

Clean energy transition

Our Values

Trust, transparency, and innovation drive everything we build. We empower industries to act on climate goals with clarity and speed. With Heeding, sustainability is not just promised—it’s delivered.

Clean energy transition using Bio-based alternatives

About US

Heeding is an AI-powered B2B platform accelerating the shift to sustainable fuels. We connect buyers and suppliers across aviation, maritime, and road transport. Our technology simplifies sourcing, ensures compliance, and drives real CO₂ cuts.

Founders of heeding.

Our Team

Cedric Choel - Founder of heeding
Cedric Y. Choel
Cedric draws on his consistent experience in international projects and businesses to contribute to the success of Heeding.
Cedric Y. Choel
Cedric Choel - Founder of heeding
Bruno Arcaleni
Bruno leverages his 20+ years of experience in the maritime sector to accelerate the transformation brought by Heeding.
Bruno Arcaleni

We offer sustainability as a service ©

We offer more than the simplicity of sustainable fuel supply.
Heeding is officially launching its sustainable fuel platform as part of the 'Sud Decarb' initiative, a major regional effort to decarbonise transport in Southern France.
Register now