Heeding’s mission is to curb 1 billion tons of CO₂ by connecting buyers with vetted suppliers of HVO, green methanol, biodiesel, XTL, and SAF. The B2B marketplace supports regulatory compliance and decarbonization for diesel and kerosene users in mobility and construction sectors.
Twelve main biomass-to-fuel methods yield 0.5–63 MtMS of accessible resource potential by 2050. Mature technologies like esterification and hydrogenation offer high energy returns, while advanced routes like pyrolysis and gasification target aviation and maritime sectors, supporting Europe’s long-term energy transition.
By 2050, EU+ fossil fuel demand is projected to decline sharply, with up to 137 MMtoe of advanced and waste-based biofuels potentially available and refinery capacity rationalization reaching 10.7–11.1 million bbl/d. The sustainable fuel market will require robust infrastructure and policy to meet projected deficits in e-fuels and green hydrogen
Liquefied BioMethane (LBM) is emerging as a high-impact compliance fuel under FuelEU Maritime, outperforming regulatory thresholds and enabling credit pooling. Its ultra-low emissions profile, cost-efficiency, and eligibility for ETS exemptions position it as both a climate solution and commercial opportunity. Heeding is building AI-powered access to verified LBM sourcing, helping maritime leaders turn regulation into competitive advantage.
Heeding is officially launching its sustainable fuel platform as part of the 'Sud Decarb' initiative, a major regional effort to decarbonise transport in Southern France.