Heeding’s mission is to curb 1 billion tons of CO₂ by connecting buyers with vetted suppliers of HVO, green methanol, biodiesel, XTL, and SAF. The B2B marketplace supports regulatory compliance and decarbonization for diesel and kerosene users in mobility and construction sectors.
Twelve main biomass-to-fuel methods yield 0.5–63 MtMS of accessible resource potential by 2050. Mature technologies like esterification and hydrogenation offer high energy returns, while advanced routes like pyrolysis and gasification target aviation and maritime sectors, supporting Europe’s long-term energy transition.
By 2050, EU+ fossil fuel demand is projected to decline sharply, with up to 137 MMtoe of advanced and waste-based biofuels potentially available and refinery capacity rationalization reaching 10.7–11.1 million bbl/d. The sustainable fuel market will require robust infrastructure and policy to meet projected deficits in e-fuels and green hydrogen
As FuelEU reshapes maritime regulation, Liquefied BioMethane (LBM) is emerging as a fuel that delivers both compliance and competitiveness. It turns regulatory pressure into opportunity through strong performance, economic value, and full traceability.
Many fleets aren’t ready for RED III, falling short on fuel traceability, GHG tracking, advanced biofuel use, smart procurement, and Scope 3 strategies. Heeding Marketplace helps close these gaps with certified fuels, automated reporting, and AI-driven sourcing, turning compliance into a competitive advantage.
The maritime industry is entering a new era of sustainable energy. From XTL to green hydrogen, shipowners are adopting low-carbon fuels to meet rising climate and regulatory demands. Heeding’s AI-powered platform makes this transition seamless by connecting certified suppliers, simplifying compliance, and optimizing every drop of fuel delivered.
Heeding is officially launching its sustainable fuel platform as part of the 'Sud Decarb' initiative, a major regional effort to decarbonise transport in Southern France.