Cedric Choel spent his career building what the world flies on. From Dassault to Airbus, Safran to GE, he worked across design, engineering support, and business development, deep inside the aerospace sector's most advanced systems. But as aircraft performance soared, so did a question he could no longer ignore.

How can an industry that moves the world become part of saving it?

The more Cedric advanced, the more clearly he saw the disconnect. Companies were under growing pressure to reduce emissions, meet compliance rules, and rethink energy use, but few had the tools to act. In his own words, “There was ambition in the air, but no structure on the ground.”

That realisation led him to step away from the corporate track and build what was missing.

In 2024, Cedric founded Heeding Climate Solutions, a digital platform designed to accelerate sustainable fuel adoption in sectors where transformation is essential but complicated. Aviation, maritime, logistics, and heavy industry often face huge regulatory burdens and fragmented supply chains. Heeding brings clarity.

As founder and president, Cedric combined his technical understanding of complex systems with business strategy to create a platform that simplifies procurement, compliance, emissions tracking, and supplier matching. Heeding gives companies access to verified sustainable fuels, from SAF and HVO to green ammonia and bio-methanol, alongside automated compliance tools and real-time emissions reporting.

But more than a marketplace, Heeding reflects Cedric’s belief that sustainability has to be practical. That it should work for small operators and global players alike. That it should reduce complexity instead of adding to it.

Today, under his leadership, Heeding is not just a tool. It is a signal that the energy transition can be made accessible, scalable, and profitable.

Cedric’s journey from aerospace to entrepreneurship is not about leaving one world behind. It is about transforming what we know into what we need next.

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