Heeding is proud to be featured in Le Journal des Entreprises, which highlights our mission to accelerate access to sustainable fuels for industries across Europe. A warm thank-you to Olivia Oreggia for her insightful coverage.

The article presents Heeding’s upcoming marketplace, designed to seamlessly connect producers of low-carbon fuels with aviation, maritime, and road-transport operators. Built in Sophia Antipolis and launched at the end of 2024, the platform aims to remove fragmentation in the emerging sustainable fuel market by enabling transparent supply, certified traceability, and efficient matching between supply and demand.

Our co-founders, Cédric Choel and Bruno Arcaleni, also shared Heeding’s long-term ambition: to help avoid 1 billion tonnes of CO₂ by 2050 — equivalent to one full year of global aviation emissions.

This recognition reinforces our commitment to supporting energy producers, mobility operators, and industrial players in building reliable, scalable, and verifiable decarbonization pathways.

Click here to read the full article.