Bruno Arcaleni has spent much of his life in direct contact with the ocean. As a marine biologist, sailor, and ship restorer, his career has taken him deep into the rhythms of the sea and into the growing threats that endanger it. Through these experiences, Bruno witnessed the silent collapse of marine ecosystems, the rise of ocean acidification, and the visible consequences of pollution and overconsumption. For him, environmental degradation was never abstract. It was personal, urgent, and unfolding before his eyes.

That proximity to the crisis reshaped his worldview. Bruno realized that waiting for others to solve the problem was no longer an option. The industries he had worked alongside — shipping, logistics, maritime operations — needed real tools, not just ideals, to transition to sustainability. They needed solutions that worked in the real world with all its constraints and complexities.

This is what led Bruno to co-found Heeding Climate Solutions with Cédric Choël. Their shared mission is to make the adoption of sustainable fuels simple, transparent, and practical. Drawing on his maritime background, Bruno helped design a platform that does not just trade fuel. It builds trust. Heeding empowers businesses to meet regulatory demands, cut emissions, and navigate the energy transition without losing operational momentum.

Bruno’s deep understanding of marine ecosystems is reflected in every decision Heeding makes. He brings an unwavering sense of urgency balanced by practical thinking. For him, the transition is not about someday. It is about now, because the ocean and the planet cannot afford any more delay.

Today, as co-founder and strategist, Bruno Arcaleni ensures that Heeding remains rooted in environmental integrity while delivering cutting-edge digital solutions to the industries that need them most. His journey from the sea to the boardroom is more than symbolic. It is a call to action, one that he has answered and one he hopes others will follow.